Cotton Rack is a Jaipur-based conscious apparel brand with its core in handspun & handwoven natural fabrics. The fabrics are woven in villages in & around Jaipur, Bikaner, Maheshwar, Lucknow, and West Bengal. Each fabric is different from the other and carries traits indigenous to the region of origin. In a time where fast fashion brands heavily rely on synthetic fabrics to provide variety, we use over 10 different types of natural fabrics to makes our products. The uniqueness of Cotton Rack lies in creating products in minimal aesthetics for a global audience in almost carbon neutral fabric. Each Cotton Rack apparel has 28% less carbon footprint, even when shipping is factored into the equation.

The current global apparel market is worth $1.34 trillion a year in retail sales and has reported a 47% increase in shoppers looking for sustainable clothing and the current low carbon footprint fabric market worldwide is $73 billion. The fashion industry which is the second most polluting industry after the oil has caught global attention and people are now looking at sustainable & ethical fashion worldwide. There is a glaring gap in a global handcrafted apparel brand and this is where Cotton Rack comes in.

We aspire to be market leaders in sustainable fashion worldwide.

Innovation/USP:

• The USP of Cotton Rack™ lies in creating contemporary apparel for a global audience in sustainable home-spun & hand-woven textiles.
• Cashmere Cotton™, our specialty fabric woven is a vegan alternative to wool. It is 100% cotton-based with the aesthetics of pashmina/cashmere wool, making it ideal for wearing across seasons.
• 100% ethical & fair wage brand
• 100% Bio-degradable
• 45% of products with almost zero carbon footprint
• Zero to landfill ( our waste is further upcycled into products)

Recent Developments:

• Recognized as an Industry Disruptor by UN Women, WE Empower Asia & DO School, Berlin for our contribution to making fashion environment-friendly.
• Finalist for Lexus Design Awards, India in Textile Category.
• The first privately owned khadi apparel brand of the country to be institutionally invested by Startup-Oasis, Centre for Innovation and Incubation and Entrepreneurship (CIIE) IIM-Ahmedabad with support from DFID (UK Government)